Put simply, credit card fraud has become a major issue in the United States.
Last year, the FBI reported $52.6 B in credit card fraud in the U.S. Both merchants and consumers pay for this cost. Merchants lose revenue on fraudulent transactions that are charged back to them. Merchants pass on this cost to the consumer by raising prices to compensate. The victim of credit card and identity theft must work for years to rebuild their financial security.
Why has this become such a problem?
- Signatures are easy to forge.
- Many merchants don't ask the customer for any verification data. In some instances, such as Gas station pumps and kiosks, a simple swipe is all it takes to use a credit card.
- When a merchant does ask for verification-- the billing address ZIP code, for example-- that information is easily accessible to someone who has stolen the victims wallet.
Indeed, this signature based system is about as effective as Brett Favre in retirement (not very). But enough of the fear mongering. Fortunately, the Revolution Card greatly reduces the likely hood of fraud.
The Revolution Card is the first U.S. PIN based credit card. Transactions using a PIN are (find exact percentage) more secure than signature based transactions. This is one of the most innovative aspects of the Revolution Card. Without access to the account holders PIN, a Revolution Card- aside from being an odd choice for a coaster- is completely useless.
There's more. The Revolution Card also does not have the account holders name embossed on it. So, if someone picks your Revolution Card up off the street, they'd be unable to gleam any information about you from it.